Privacy Policy

Last updated: April 2026

This Privacy Policy describes how ZenXen Media LLC (“we,” “us,” or “our”) collects, uses, and handles information from visitors to ETFPeriscope.com. We are committed to protecting your privacy and handling your data with transparency and care.

1. Information We Collect

We collect personal information only when you voluntarily provide it. The primary way we collect information is through our email newsletter subscription form, powered by Kit (formerly ConvertKit). When you subscribe, we collect your email address and, if provided, your name.

We do not run a comments section on this site. We do not require user registration or account creation. We do not collect payment information directly — any transactions are handled by third-party processors with their own privacy policies.

2. How We Use Your Information

Email addresses collected through our newsletter subscription form are used solely to send the ETF Periscope newsletter and occasional publication-related updates. We do not use your email address for any other purpose, and we do not sell, rent, or share your email address with third parties for marketing purposes.

You may unsubscribe from the newsletter at any time by clicking the unsubscribe link included in every email we send.

3. Third-Party Services

We use the following third-party services in connection with this site. Each has its own privacy policy governing how they handle data:

Kit (ConvertKit) — our email newsletter platform. Kit stores subscriber email addresses and manages newsletter delivery. Kit’s privacy policy is available at convertkit.com/privacy.

SiteGround — our web hosting provider. SiteGround may collect server logs including IP addresses as part of standard hosting operations. SiteGround’s privacy policy is available at siteground.com/privacy.

Google Fonts — we load web fonts from Google’s servers. Google may collect limited data as part of font delivery. Google’s privacy policy is available at policies.google.com/privacy.

4. Cookies

This site uses minimal cookies. We do not use cookies for advertising, tracking, or marketing purposes. Standard cookies may be set by our hosting provider (SiteGround) for security and performance purposes. These cookies do not contain personally identifiable information.

If you subscribe to our newsletter, no additional cookies are set by that action. Your subscription is managed entirely through Kit’s platform.

5. Analytics

We may use Google Analytics to collect anonymized data about how visitors use this site, including pages visited, time spent on site, and general geographic location. This data is used solely to improve the publication and is not linked to any personally identifiable information. If and when Google Analytics is enabled on this site, this policy will be updated to reflect that.

At the time of this policy’s last update, Google Analytics is not currently active on this site.

6. Data Retention

Email addresses collected through our newsletter subscription are retained for as long as you remain a subscriber. If you unsubscribe, your email address will be removed from our active list. You may also request complete deletion of your data by contacting us directly.

7. Your Rights

You have the right to access, correct, or request deletion of any personal data we hold about you. To exercise these rights, contact us at hello@etfperiscope.com and we will respond within 30 days.

If you are located in the European Union, you may have additional rights under the General Data Protection Regulation (GDPR). If you are located in California, you may have additional rights under the California Consumer Privacy Act (CCPA). We will honor all applicable rights requests regardless of your location.

8. Children’s Privacy

ETFPeriscope.com is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately at hello@etfperiscope.com.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The most recent version will always be posted at this URL, with the “last updated” date reflecting the most recent revision. We encourage you to review this policy periodically.

10. Contact

Questions or concerns regarding this Privacy Policy may be directed to hello@etfperiscope.com. We will respond to all privacy-related inquiries within 30 business days.