Most financial content fails one of two tests. It either sacrifices technical accuracy to sound interesting, or sacrifices readability to sound serious. The work that earns a reader’s return does neither.
Fifteen years of writing for financial audiences — a long-running column for a major financial services publisher, institutional research letters, and hundreds of educational pieces for market platforms — has taught me that the two goals are not in tension. They just require a different kind of attention from the writer.
If you’re a content director, editor, or executive at a firm that takes its publishing seriously, I’d like to hear about the project.